Unlock Effective Sales Strategies with David Fastuca, Growth Forum

What separates thriving businesses from struggling ones? It’s rarely the product or service quality alone. David Fastuca, CEO and co-founder of Growth Forum, reveals how effective sales frameworks create sustainable growth regardless of industry or size.

From starting his first design business at 14 to achieving a $30 million exit with his tech company Locomote Fastuca’s journey demonstrates how mastering sales transforms business outcomes. His refreshing perspective challenges common assumptions about business growth, particularly the misconception that adding more products automatically increases revenue.

Beyond theory, Fastuca shares practical frameworks for systematizing sales, building healthy pipelines, and creating predictable revenue growth. Unlike relying on “rockstar” salespeople who typically leave within two years, his approach creates sustainable systems that scale with your business. These frameworks provide structure while still allowing for individual style and personality, ensuring consistent results that don’t depend on any single person’s talent.

For business owners overwhelmed by sales challenges, Fastuca introduces his new book, “The B2B Sales Playbook,” designed as a practical resource that can be read chapter by chapter based on immediate needs. Whether you’re struggling with messaging, objection handling, or simply maintaining consistent outreach, this conversation provides actionable insights to transform your approach to sales and business growth.